AI Tools for Work: Journalism

May 22, 2024 | In-depth

One of the most widespread fears about AI is related to jobs, specifically the possibility that new technologies could significantly reduce job opportunities and wages. It is certain that new technological tools are bringing about profound changes, and it is equally certain that their impact on many careers will be significant. But are we sure that this impact necessarily has to be negative? Learning to know and use artificial intelligence is the most constructive way to protect oneself from the ongoing tsunami, and it can even allow you to ride it!

Let’s start with one of the professions in the eye of the storm: that of the journalist. How can you avoid the possibility of being replaced by software? And how can you leverage the technological opportunities available today to optimize or even improve your articles? Here are some areas where AI can be a valuable ally:


Research and Information Gathering

Suppose you are writing an article about the latest discoveries in cancer treatment. Using advanced search engines like Lexis Nexis, which use AI to extract and analyze textual data, it will be easier for you to find relevant information, such as newspaper articles and specialized magazines that offer context and expert opinions.

Writing and Content Generation

We have already reached the crucial point: will the journalists of tomorrow be software like ChatGPT and other language models capable of writing texts? Not necessarily (and we certainly do not hope so), but what is certain is that today you can use these tools to improve your writing: for example, you could provide ChatGPT with the transcription of your interviews to clean them of typical spoken expressions, or you could generate catchy headlines or interesting questions. Some tools, like Writer or others, even allow you to customize the style to suit your needs: this way, you can use a bright and sharp tone suitable for an article for a gossip magazine or authoritative and informative for a news report.

Source Verification and Fact-Checking

Authority is perhaps the most valuable asset for a journalist, so it is crucial not to spread falsehoods and inaccurate content. If you receive a press release with scientific claims, you can use ClaimBuster to identify those that require verification. This way, it will take much less time to confirm the accuracy of the information you provide. With artificial intelligence, you can also analyze images and videos: if an image of a natural disaster circulates on social media, you can use InVID to find the origin of the content and verify if it is authentic or if it has been manipulated and miscontextualized.

Social Media Monitoring and Analysis

Social media has entered the world of information forcefully, not only as a means to spread news (sometimes, unfortunately, inaccurate) but also as a barometer of popular moods: imagine having to cover an election campaign, AI tools like Sprinklr and Brandwatch can help you analyze the sentiment of conversations and monitor them, allowing you to better understand public opinion.


Speed and accuracy are two pillars of good information, but what if the news comes in a language you do not know? Even in this case, artificial intelligence is a great ally: if you are covering an international conference, you can use DeepL to translate official statements and press releases in other languages. Google Translate can also help you, as thanks to AI tools, it can process information very quickly, allowing you to even communicate with interviewees who speak different languages.

SEO Optimization

Now that you have written your articles, you need to ensure they are read! It is therefore crucial to optimize your articles for search engines. Tools like Clearscope or MarketMuse analyze the relevant keywords contained in your text and can even suggest related topics to include in your article to improve its SEO relevance. This way, you can ensure that your content effectively reaches your audience.


Riding the Tiger

We have provided some examples of how the daily work of a journalist can even improve thanks to the use of AI. However, if you really want to make the qualitative leap necessary to integrate new technologies into your career in the best possible way, our advice is to learn to use them truly. Mastering the tools listed above requires some experience or, as we recommend, enrolling in specific training courses.


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