Artificial intelligence has become a driving force behind innovation, making its way into nearly every industry. From healthcare and finance to e-commerce and manufacturing, AI is transforming the global economy, with estimates suggesting it will capture 10% of the overall IT market by 2028. The industry’s annual growth rate of 19% is three times faster than the broader IT sector, making AI the dominant player in the future of technology.
A Comprehensive Framework for AI Growth
Sopra Steria Next, a consulting arm of the Sopra Steria Group, has developed a detailed model to map AI’s expansion across industries. The framework breaks down the AI market into four distinct archetypes: AI for Machines, AI for Processes, AI for Humans, and AI for Software. Each category highlights how AI is poised to impact different facets of business, industry, and daily life.
This model offers a clearer picture of how AI can be leveraged strategically by decision-makers, ensuring that investments in AI are directed toward the most beneficial and innovative uses.
AI for Machines: Driving Industrial Innovation
AI for Machines is rapidly advancing due to technological developments like 5G/6G networks and the proliferation of smart sensors. This technology is expected to transform industries through innovations such as Digital Twins and their use in the industrial metaverse. The integration of AI into machinery and manufacturing processes is forecasted to grow by 13% annually, reaching $330 billion by 2028. This would represent 26% of the global AI market.
With AI for Machines, industries can achieve smarter manufacturing, predictive maintenance, and more efficient operations. The deployment of AI-driven technologies will not only streamline production but also open new opportunities in automation and data-driven insights, fundamentally altering the industrial landscape.
AI for Processes: Enhancing Business Operations
Another significant area of growth is AI for Processes. This archetype focuses on automating and optimizing business operations, from human resources to compliance and finance. AI-powered tools are already making strides in enhancing operational efficiency by automating routine tasks, improving fraud detection, and streamlining workflows.
By 2028, AI for Processes is expected to grow to $390 billion, comprising 31% of the overall AI market, with an annual growth rate of 18%. The convergence of AI solutions and enterprise platforms will lead to the development of smarter automation systems, enabling businesses to operate more efficiently and effectively. The competitive nature of this segment means that companies are investing heavily in smart platforms that offer comprehensive solutions, integrating AI across various departments and functions.

AI for Humans: Revolutionizing Decision-Making
AI is also playing an increasingly critical role in empowering human decision-making. The use of advanced AI systems like ChatGPT, HuggingFace, and Copilot is expanding rapidly, with AI helping people make better-informed decisions across various sectors, including healthcare, finance, and e-commerce.
The generative capabilities of AI, when combined with predictive models, are creating more accurate, personalized experiences for users. From virtual assistants to recommendation engines, AI for Humans is expected to reach $380 billion by 2028, accounting for 30% of the global AI market. This represents one of the fastest-growing areas, highlighting AI’s potential to shape everyday life.
Whether assisting in complex business decisions or providing consumers with personalized experiences, AI for Humans is changing the way individuals and businesses interact with technology, making it an essential tool for innovation.
AI for Software: Accelerating IT Development
In software development, AI is already revolutionizing how code is written, tested, and deployed. By automating coding processes and reducing bugs, AI is making software development more efficient and reliable. The rise of low-code and no-code platforms is further boosting this segment.
AI for Software is expected to grow at an impressive annual rate of 25%, reaching $170 billion by 2028. As AI continues to integrate into IT departments, developers will be able to create more innovative solutions faster, allowing businesses to adapt to market changes more swiftly. This shift is likely to reshape the software industry, with AI taking a central role in how applications are designed and maintained.
Overcoming Barriers to AI Implementation
Despite the incredible advancements in AI, several challenges remain in its widespread adoption. According to Sopra Steria Next, only one in seven AI algorithms currently make it into production. For AI to realize its full potential, businesses must focus on integrating mature AI use cases, upgrading data platforms, and embedding AI into industrial processes.
Moreover, organizations need to prioritize building AI skills within their teams. Fostering a culture of innovation and AI literacy will be crucial to overcoming these hurdles. By ensuring that employees are equipped with the right skills, businesses can maximize the value AI brings to their operations, improving both productivity and competitiveness.
The Global Economic Impact of AI
The economic impact of AI is expected to be transformative. IDC research suggests that AI could contribute up to $19.9 trillion to the global economy by 2030, representing 3.5% of global GDP. Every dollar invested in AI is predicted to generate $4.60 in returns, largely through enhanced productivity and new revenue streams.
As AI continues to expand, its applications will unlock new markets and drive innovation across various sectors. Businesses that adopt AI early will be well-positioned to capitalize on these opportunities, gaining a competitive edge in the evolving technological landscape.
The Future of AI: What to Expect in 2024 and Beyond
The road ahead for AI is filled with potential. With businesses investing more heavily in AI to streamline operations and cut costs, the next few years are expected to see even greater advancements in AI capabilities. As routine tasks become more automated, AI will continue to drive efficiency and foster innovation.
Looking toward 2024 and beyond, we can expect AI to play an increasingly central role in everything from healthcare to entertainment. The technology’s ability to transform industries and create new economic opportunities is only beginning to be realized. For businesses and consumers alike, AI represents not just a tool for growth but a key driver of future innovation and success.